Internet marketing in the medical industry; challenges and future

might become worse as Internet marketing competition increases. People easily critisize each other online, for example, by posting false episodes about bad experiences in competing hospitals or doctors. And also they often confuse public by giving medically unproven information on their websites where anyone can access through internet. This might be clearly harmful for public health. Many reasonable people in South Korea tend not to believe all the information on the Internet because they are web-based, and try to gain insight to distinguish true and false information. Nevertheless, not all people have such discern-ment and paying too much attention to check false information is time-consuming. In this chaotic environment, regular people can be very confused about the transparency and can often be a victim of a heated online attack. Some cases may even result in criminal action. In addition, many cases often cause emotional stress, waste of time and unexpected expenses on the business level, which all ultimately impact the treatment of patients. What would be the best way to address these concerns while highlighting the positive function of Internet use for medical marketing? Regulation revamps, such as strong penalties , can be effective in preventing slander. In addition, it is also important to keep Internet communities transparent as an open space, so that people can behave online as they do in the offline societies. This approach may be debatable but worth consideration, particularly in the field of medical business. The medical business is different from other types of businesses because medical services involve human lives. Therefore , the dignity the doctors should be respected in all cases. Competing doctors and clinics should be aware of this and the fellowship among doctors should always be considered. This does not mean a type of cartel and unreasonable protection of each other but sound and fair competition with mutual respect. As the future world will be more interrelated through the Internet, it is important to return to the basics, i.e., to the Nowadays, people are living in the so-called, the " Internet era " , which means the Internet has become essential to their daily lives. People have become accustomed to the Internet whenever they want to search for certain information. This phenomenon has revolutionized the peoples' way of life and thoughts, which will ultimately have an impact on the future. This change is also affecting the medical and dental industries. Many …